Summary of PR Services
From a press release to a complete campaign, here’s a menuof services available as part of a multifaceted PR program or on an à la carte,project basis:
- Communications counseling.
- Campaign planning and implementation.
- Product publicity – consumer – national, spot-market, local.
- Product publicity – business to business – national.
- Entertainment, cultural, and performing arts PR.
- Public affairs/public policy issues (media relations support).
- Corporate publicity.
- Introductions of new facilities and services, including special events for customers and local dignitaries.
- Corporate reputation PR.
- Professional services PR.
- Project PR writing – trade magazine articles, newsletters, news releases, speeches and presentations, sales letters, brochures, technical manuals, trade show exhibit banners and labels.
- Specialty/niche advertising – consumer and business-to-business ad copywriting.